See where your ad money is really going

The Visitors page shows the full picture at the top, then ways to filter by date and group.

1. 1
   Export CSV · Settings Download the list (e.g. to build an exclusion audience in Ads Manager), and change the tracking rules.
2. 2
   Visitors How many in total (each browser counts as one).
3. 3
   Came from an ad How many arrived by clicking an ad.
4. 4
   Never ordered How many have never ordered.
5. 5
   Costing you money Clicked ads repeatedly but didn’t buy — over the limit you set (section 8 below).
6. 6
   Bought · Earned How many bought and how much money came from these tracked visits.
7. 7
   Three tabsVisitors (each person), Campaigns, Ad sets.
8. 8
   Load demo data · How to tag your ads Try it with sample data, and see what tags to put on your ads (section 6).
9. 9
   Dates All time, today, today + yesterday, more ranges.
10. 10
    Custom range Your own dates.
11. 11
    Groups Everyone, From ads, Never ordered, Costing you money, Bought something, Blocked — with counts.
12. 12
    Search By name, phone, campaign or page.

Each row is one visitor. Until they place an order, they’re just a browser and a nickname — no personal information is stored and no cookie is set.

1. 1
   Checkbox Pick a few to act on together.
2. 2
   Visitor Nickname and short ID, which browser, and phone or computer.
3. 3
   Came from Where from (Facebook, Google, direct…), which campaign, and the first page they landed on.
4. 4
   Visits · Ad clicks How many times they came and how many of those were ad clicks.
5. 5
   Bought Whether they bought.
6. 6
   Last seen When they last came, and when they first came.
7. 7
   Details · Block See full details, or block them directly if suspicious.

Click Details and it opens on the side — who, from where, which ad, what they viewed.

1. 1
   Summary How many visits, ad clicks, orders, and how much they spent.
2. 2
   Identity Phone (if they ordered), IP, browser, phone/computer, area and footprint.
3. 3
   Where they came from Source, campaign, campaign/ad set/ad IDs, first page and referrer.
4. 4
   Purchase Whether they ordered.
5. 5
   Visit history Every visit — which page, from which ad, when, and whether it was a paid click.
6. 6
   Block this visitor Block right from here.

Ads Manager tells you how many people clicked. Here you see how many of them actually bought and how much money came in.

1. 1
   Campaign Name, platform (Facebook, TikTok…), ID, and from when to when.
2. 2
   Bar How much money it brought compared with other campaigns.
3. 3
   Visitors · Ad clicks How many people came and total clicks.
4. 4
   Orders How many orders came in.
5. 5
   Sold How many orders turned into successful sales, and as a % of visitors.
6. 6
   Earned How much money came in.
7. 7
   Per visitor Money per visitor — compare with your ad cost to see whether you’re making a profit.
8. 8
   Direct & untagged Visitors from untagged links or who came directly, on a separate line.

Within the same campaign, which audience (ad set) is bringing real sales.

1. 1
   Ad set The audience name — e.g. “Dhaka 18-45 — Broad” or “Added to cart — 7 days”.
2. 2
   Which campaign Platform and campaign name.
3. 3
   Sold · Earned How many sold, what %, and how much money.
4. 4
   Per visitor Earnings per visitor — decide here which audience deserves more budget.

Click How to tag your ads to see what to add. Add it once and Facebook fills in the real names and IDs on every click.

1. 1
   Where to put it In Ads Manager, open the ad and paste it into “URL parameters” under Tracking.
2. 2
   What to put The whole line — campaign, ad set and ad names and IDs.
3. 3
   Copy Copy in one click.
4. 4
   Google Ads Set utm_source=google; Google fills in the rest with its own value-track. utm_campaign is enough — with an ID, the numbers stay together even if you rename the campaign.

Turn it on in eSP Theme → Visitors. No cookies are set, and no personal information is stored until someone orders.

1. 1
   What it does Which ad or link they came from, how many times they came back, and whether they ever ordered.
2. 2
   Track visitors On/off.
3. 3
   Count every page Whether to count every page — more data, but one small request per page. Keep it off if you don’t need it.
4. 4
   When a new visit starts After how many quiet minutes the next visit counts as new (e.g. 30).
5. 5
   Exclude your own staff Your team viewing the site isn’t counted.
6. 6
   Delete old visitors Forgets visitors who never ordered after this many days. Anyone who ordered, or whom you flagged/blocked, is always kept.

Rules to catch clicks that waste your ad money. But to be honest: this counts clicks from one browser.

1. 1
   Know this first If someone clears their browser, uses private mode or opens the link inside the Facebook app, the count starts again from one — so click farms aren’t caught here. Someone who really comes 15 times is usually a genuine buyer who’s still thinking. That’s why by default it only flags them. The real way to save ad money is to export the list and build an exclusion audience in Ads Manager.
2. 2
   How many paid clicks Flag after this many ad clicks without an order (e.g. 15).
3. 3
   Within how many days Over what period (e.g. 7 days).
4. 4
   Untagged Facebook clicks Facebook adds fbclid to every link — ad or normal post. When on, every Facebook click counts as paid (use this if nearly all your traffic comes from ads). When off, only links with utm or a campaign id count.
5. 5
   When the limit is crossedFlag them for me to look at (you decide after looking) or Block them automatically.