Your whole business, at a glance each morning

Every number on the dashboard follows this filter. The bar stays pinned to the top as you scroll, so you can change the period from anywhere.

1. 1
   Today · Yesterday · Today & yesterday One click for today, yesterday, or both. The most useful way to check “how did yesterday go” first thing in the morning.
2. 2
   More periods The dropdown has Last 7 days, Last 30 days, This month, Last 90 days and All time.
3. 3
   FROM · TO Your own start and end dates — e.g. to look at the 15 days before Eid on their own.
4. 4
   BY — Order date / Last actionOrder date counts by the day the order came in. Last action counts by the day the last thing happened to the order (confirmed, shipped, delivered) — pick this to know “how many were delivered today”.

16 cards with the count for each order status — from Processing to Delivered, Returned, Fake and No response. You can see at a glance where orders are piling up.

1. 1
   Status and count How many orders are in this status for the chosen period.
2. 2
   Source chips The small icons show where the orders came from — Facebook, WhatsApp, Website, Landing Page, Phone, TikTok and so on, with counts.
3. 3
   Click a card to flip it The back shows the full list of sources with percentages — e.g. 40% of Processing came from Facebook.
4. 4
   View orders → Jump straight to the orders in that status.
5. 5
   Grey cards Statuses with no orders in this period are faded, so your eye goes to the cards that need work.

The top row shows advance payments, delivery charges and discounts — the bottom row shows total orders, revenue and average order value.

1. 1
   Total advance payment How much customers paid upfront and on how many orders. The percentage in the corner is its share of total sales.
2. 2
   Total delivery fee Total delivery charges collected from customers.
3. 3
   Total discount amount How much you gave away in discounts — keep an eye on this when running offers.
4. 4
   Total orders Total orders in this period.
5. 5
   Total revenue Total sales amount.
6. 6
   Average order value How much each order is worth on average. Tells you whether combo offers or upsells are working.
7. 7
   Growth vs previous How much it went up or down compared with the previous period of the same length. Shows a dash (—) if there’s no earlier data.

More sales doesn’t always mean more profit. This takes delivered orders and subtracts product cost, courier charges, packaging and return losses to show your real profit.

1. 1
   Net profit Profit after all costs. Below, it shows how many deliveries and returns were counted. Orders still on the way are added once they settle.
2. 2
   Product cost What you paid for the products sold, and what percentage of sales that is.
3. 3
   Courier + COD fee Courier charges and COD fees combined.
4. 4
   Packaging The cost of packets, tape and boxes.
5. 5
   Return losses Money lost on returned orders.
6. 6
   Warning If any cost isn’t set, it warns you that profit is showing higher than it really is, and where to fix it (eSP Theme → Profit).

Which products bring in the most money, and which are running out of stock.

1. 1
   Rank Sorted 1 to 8 by sales amount.
2. 2
   Product Variations are shown separately — e.g. a watch in orange and black on separate lines.
3. 3
   Amount and units sold Total sales amount and number of pieces.
4. 4
   Low stock A list of products that dropped below the set limit (e.g. 2 or fewer). When all is fine it says Nothing is running low.

How many orders came from each channel. Helps you decide where to spend more on ads.

1. 1
   Donut chart The total number of sources in the middle, split by color.
2. 2
   Each source Name, order count, percentage and a small bar — Facebook, Website, Landing Page, WhatsApp, TikTok, Phone, Instagram and so on.
3. 3
   Exchange Orders created from exchanges count as a separate source, so they don’t mix with real new sales.

Which times of day bring the most orders — by your shop’s clock.

1. 1
   Busiest hour The top line shows the hour with the most orders (e.g. 11 PM).
2. 2
   Four parts Night, morning, afternoon, evening — orders and percentage in each.
3. 3
   PEAK The part with the most orders is marked with a green border and a PEAK label.
4. 4
   Hourly chart 0 to 23 — how many orders in each hour.
5. 5
   Orange bar The busiest hour.

The full numbers for every product in one table. Profit counts only delivered pieces, before courier and packaging.

1. 1
   How it’s calculated A short note above the table explains how profit is counted.
2. 2
   Product Product and variation.
3. 3
   Units · Orders How many pieces sold and in how many orders.
4. 4
   Revenue Total sales amount.
5. 5
   Gross profit Profit from delivered pieces, with the number delivered shown below.

Grouped by what the phone number behind each order did before. Click any tag to see those customers.

1. 1
   Bad Took orders and returned them before, or caused trouble — be careful before confirming.
2. 2
   Duplicated Several orders from the same number — may have been sent twice by mistake.
3. 3
   On way Another parcel for this number is on the way right now.
4. 4
   Repeated Bought before, was happy, and is buying again — look after them.
5. 5
   New A brand-new customer.

How many order statuses each team member changed in this period, and how their work turned out. Not just how much work, but how good it was.

1. 1
   Who Name and role.
2. 2
   Total Total status changes.
3. 3
   Split by status How many they set to Confirmed, Shipped, Ready to ship, Processing, Cancelled, Delivered, Completed and Fake.
4. 4
   Delivered · Returned Of the orders they confirmed that have settled, what % were delivered and what % returned. A high return rate means confirmation calls need more care.
5. 5
   First action How long, on average (median), until they first acted on a new order.
6. 6
   Calls How many calls they logged.

For each district, what % of each courier’s settled parcels were delivered. Order Desk uses these numbers to suggest the better courier when booking.

1. 1
   Courier columns Carrybee, Pathao, Steadfast, Redx — whichever you use.
2. 2
   District District name and total parcels.
3. 3
   Bold green The best courier in that district (with at least 5 parcels).
4. 4
   Red Low delivery rate — consider avoiding this courier in this district.
5. 5
   Dash (—) No parcels sent to this district with this courier.

From your own tracking log — how many people at each step from viewing a product to ordering. Even if the same event goes to several pixels, it’s counted only once here.

1. 1
   Looked at a product How many people viewed a product.
2. 2
   % of the previous step What percentage of the previous step moved forward at each step — Added to cart, Started checkout, Filled in their details.
3. 3
   Ordered How many finally ordered.

Each product on its own — how many viewed it, added it to cart, went to checkout, entered details, and bought. Carts nobody finished are counted too.

1. 1
   Viewed How many times the product page was viewed.
2. 2
   Added · Checkout · Details Added to cart, started checkout, and entered name and address.
3. 3
   Bought How many bought.
4. 4
   Value Total order value for that product.
5. 5
   Through the day Which hours of the day have the most activity on the site, and total events. Hover over an hour for details.
6. 6
   Busiest hour The orange bar.